Tag Archives: Wmagazine

Taigan CEO Elizabeth Nichols interviewed by Wmagazine.com

“The small stores needed a big voice,” says Nichols, who draws her experience from 20 years spent developing shopping centers. “If you put one store in the middle of the world wide web it won’t get any more traction than if you build a little store in the middle of a field.” Read More

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Taigan in W Editor’s Blog

“We are defined by who we say no to,” says Elizabeth Nichols, CEO of Taigan, an ecommerce site that hosts some of the most amazing boutiques from around the country–boutiques that might not otherwise be accessible outside of the brick and mortar store. Read More

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